Who We Are
JuiceTiva™ is a vertical integrated hemp agriculture food ingredient company, founded in 2022, by hemp industry co-founder and 35-year hemp industry veteran since 1991, Chris Boucher. Chris has been at the forefront of every iteration of the hemp Food and CBD industry since 1990; for having the distinction of being the first person to legally grow Hemp in the U.S. in 1994 when he planted hemp at the USDA Research Station in Brawley, California,
JuiceTiva has developed a breakthrough innovation in hemp superfoods with a revolutionary 100% Hemp Ready-to-Mix, Raw Juice Powder that is water soluble and incredibly bioavailable.
History Made in the Fields of California
In 1994, Chris Boucher became the first person in modern American history to legally grow hemp in the United States, planting the first USDA-permitted crop in Brawley, California.
He secured both federal and county approval for the project — at a time when hemp was still widely misunderstood.
That historic field marked the beginning of a movement that would ripple through decades.
Our Mission and Purpose
JuiceTiva™ was founded with a vision of the hemp plant as a natural ally in human and planetary resilience.
Founder Chris Boucher's lifelong mission is to protect and promote the safe, legal and healthy cultivation and consumption of hemp for human and ecological health.
Chris established America's first legal hemp farm in decades, helped bring hemp seeds to the global market, and continues to dedicate his life's work to educating about hemp’s true potential for our wellbeing.
JuiceTiva™ is the forefront of that mission, and at the forefront of modern science and natural wisdom. The most intelligent and natural way to consume hemp: as a whole food for daily nutrition and vitality. A living, nutrient-dense whole food for a healthier planet and people.
Industry Innovating
Over the past 35 years, Chris has co-founded multiple hemp companies, including CV Sciences (creators of PlusCBD), helped draft legislation, and traveled the world learning from hemp farmers in China, Hungary, and Korea.
He’s appeared on radio, podcasts, and national TV — always with the same mission: to restore hemp’s rightful place in food, farming, and culture. Today, he continues that legacy through JuiceTiva and beyond.
