Take a look behind the scenes of our latest product launch.
Who We Are
JuiceTiva has developed a breakthrough innovation in hemp superfoods with a revolutionary 100% Hemp Ready-to-Mix, Raw Juice Powder that is water soluble and incredibly bioavailable. The process involves cryogenic freezing the raw juice followed by an 8-stage lyophilization (freeze-drying) under vacuum to remove moisture while preserving heat-sensitive nutrients, acidic cannabinoids like CBDA and CBD, chlorophyll, vitamins, minerals, essential fatty acids (Omegas 3 and 6), all nine essential amino acids, prebiotic fiber, flavonoids, and over 100 bioactive compounds. This method avoids heat or solvents, ensuring the powder remains water-soluble, highly bioavailable, JuiceTiva™ is a vertical integrated hemp agriculture food ingredient company, founded in 2022, by hemp industry co-founder and 35-year hemp industry veteran since 1991,
1994 Americas First Modern Day Hemp Field
In 1994, Chris Boucher is recognized as the first person in modern American history to legally grow hemp in the United States, planting the first USDA-permitted crop in Brawley, California.
He secured both federal and county approval for the project — at a time when hemp was still widely misunderstood.
That historic field marked the beginning of a movement that would ripple through decades.
Our Mission and Purpose
Our Story
JuiceTiva™ was founded on a simple belief: the hemp leaf is one of the most important foods on the planet.
Founder Chris Boucher has spent his life protecting, educating about, and promoting hemp for human health, wellness, and the health of our planet. In 1990, he founded Hempstead Co., one of America's first hemp textile and clothing companies. In 1994, he established America's first legal hemp farm. Along the way, he helped bring hemp to the global market — and he's never stopped working to show the world hemp's true potential for our wellbeing.
JuiceTiva™ carries that mission forward, standing where modern science meets natural wisdom. It's the most intelligent, natural way to consume hemp: as a living, nutrient-dense whole food for daily nutrition and vitality — for healthier people, and a healthier planet.
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First Native American Navajo Hemp Laws 2000
Chris Boucher played a key role in the 1996–1200 Navajo Hemp Project, helping to introduce hemp to the reservation and pass the very first Native American hemp laws in America.
